When a customer highlights their experience with your company it can empower you to capture more customers, the reverse is true for negative feedback which is often placed on high ranking review sites or local business listing such as; Yelp, Google Local, FourSquare or possibly go as far as creating a blog due to their frustration with your company.
Several tips to assist in reputation monitoring and reviews;
- Set up a Google Alert for your company name, address, and phone number...set up separate alert for each. To complete this step simply go to Google.com and type in your company name and hit send me alerts toward the bottom of the page.
- Simply put the second step is simply Google your business weekly. Just to verify you haven't missed anything in the Google alert.
If you find negative feedback one thing to remember is that you can not delete it or remove it. The only action you can take is to begin implementing review management by encouraging your customers to post positive reviews and/or complete feedback forms from your location or have a mail in form for feedback or a website in place to capture all feedback so you may manage feedback and reviews accordingly.
By receiving these reviews you may add these reviews to your website under a reviews/feedback.
Also, content creation within social networks and web 2.0 arena is key to moving the negative feedback to page two of Google which is the goal. These networks can consist of FaceBook FanPage, Twitter, FourSquare, YouTube, LinkedIn, MerchantCircle, SlideShare, etc.
If you find negative feedback and need help in implementing your reputation and review overhaul contact me at: www.b2bsocialimage.com
Make it a Great One! ~Britty